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Law Firm Marketing Ignorance Rampant With Attorneys


Orlando, FL (PRWEB) - Law firm marketing needs to be the first thing on every attorney's mind if they are interested in avoiding bar complaints, legal malpractice, working longer and living a life of professional poverty. Many attorneys have sort of "tunnel vision" when it comes to marketing. This "tunnel vision" about marketing in law practice management also makes them vulnerable to being "ripped off" by vendors who prey on their ignorance and results in bad outcomes for their clients according to Henry Harlow, an attorney marketing coach. Harlow says "Among the biggest waste of money promoted by vendors selling to lawyers is delivered by website-building vendors in general and law firm marketing search engine optimization (SEO) firms in particular. It does not stop there either. Online legal directory sites, TV, radio, print and yellow page salesmen capitalize on the 'marketing challenged' attorney as well."

Why is ignorance about lawyer marketing rampant with attorneys when it comes to all things marketing? They are trained to be legal technicians not managers and entrepreneurs reports Harlow. "Their culture trains them in - and values - technical legal skills that do not sustain and grow a business" Harlow asserts. According to noted attorney marketing authority Larry Bodine, Esq. in his online survey completed in 2007 he found 91% of attorneys reported they were unhappy about the lack of law firm marketing training in law school. Solo and small firms (particularly if less than 5 attorneys) are particularly vulnerable to rip offs and negative consequences from this ignorance. Why? Harlow says, "They don't know how to find the time to get the education, can't afford marketing staff or expensive marketing consultants and coaches."

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